Is Organic Social Media Even Worth It Anymore?

THE REALITY:

Organic reach on platforms like Facebook and Instagram has plummeted—brands now average under 5% reach per post. So, is it still worth posting if no one sees it?

What’s Still Effective:
✔ Short-form video (Reels, TikTok, YouTube Shorts): These still get solid organic reach.
✔ Community engagement: Brands with active followers (comments, shares, DMs) perform better.
✔ LinkedIn and Twitter: These platforms still offer organic visibility for B2B brands.

What’s Not Working Anymore:
❌ Posting just to post: Without engagement, posts get buried.
❌ Over-relying on Facebook & Instagram: Without ad spend, it’s tough to see results.

The New Strategy:
✅ Focus on video & storytelling to drive engagement.
✅ Use organic social to build trust & nurture leads, but rely on paid ads for conversions.
✅ Lean into owned media (email lists, websites) so you don’t depend on changing algorithms.

Final Take: Organic social media still matters, but it’s not a standalone strategy. Use it for brand awareness & community building—but if you want conversions, paid ads are a must.