Sarah Wett Sarah Wett

The Death of Third-Party Cookies: What’s Next?

Big changes are coming to online advertising as third-party cookies get phased out. How will this impact ad targeting, tracking, and your business? More importantly—what’s the next best strategy? Let’s break it down.

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Sarah Wett Sarah Wett

Is Organic Social Media Even Worth It Anymore?

With declining reach and increasing ad pressure, is posting organically on social media still a smart move? Or is it time to go all-in on paid ads? We’re weighing the pros and cons so you don’t waste time on strategies that don’t work.

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Sarah Wett Sarah Wett

Google’s Algorithm Update: What You Need to Know

Another Google update just dropped, and if your website traffic took a hit, you’re not alone. We’re diving into what’s changed, how it affects rankings, and what businesses need to do to stay competitive. SEO isn’t dead—it’s just evolving.

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Sarah Wett Sarah Wett

AI in Marketing: Hype or Here to Stay?

AI-generated content, automated ad targeting, and predictive analytics—AI is changing marketing faster than ever. But is it all good? We’re breaking down where AI delivers real value and where the human touch still wins. What do you think—game-changer or overhyped?

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