Marketing Without a Plan Is Just Expensive Guessing: Stop Wasting Money
Why Your Small Business Marketing Keeps Failing
Most businesses don't actually have a marketing strategy. They have a list of things that feel like marketing.
Post on social media. Run some paid ads. Update the website. Send emails occasionally. These tasks feel like marketing efforts, but efforts do not equal strategy.
The Death of Third-Party Cookies: What’s Next?
Big changes are coming to online advertising as third-party cookies get phased out. How will this impact ad targeting, tracking, and your business? More importantly—what’s the next best strategy? Let’s break it down.
Is Organic Social Media Even Worth It Anymore?
With declining reach and increasing ad pressure, is posting organically on social media still a smart move? Or is it time to go all-in on paid ads? We’re weighing the pros and cons so you don’t waste time on strategies that don’t work.
Google’s Algorithm Update: What You Need to Know
Another Google update just dropped, and if your website traffic took a hit, you’re not alone. We’re diving into what’s changed, how it affects rankings, and what businesses need to do to stay competitive. SEO isn’t dead—it’s just evolving.
AI in Marketing: Hype or Here to Stay?
AI-generated content, automated ad targeting, and predictive analytics—AI is changing marketing faster than ever. But is it all good? We’re breaking down where AI delivers real value and where the human touch still wins. What do you think—game-changer or overhyped?